Oct

18

So You Want To Be An Internet Opinion Leader ?

October 18, 2006 |

Do you know your way around a computer?

Do you find yourself spending more time on the internet than most of your friends?

Are you curious? Do you enjoy the thrill of discovering new information?

Are you involved with and excited about a specific product category?

Are you at the center of your interpersonal communication network?

If you answered yes to all of the above questions then you could be an opinion leader!


As an internet opinion leader you would be the envy of all your friends. People would seek out your advice and counsel and, best of all, major corporations would vie for your attention and good will.

Interested?

If you’ve found your way to this weblog you’re already on the right track.

  • Hone those search skills.
  • Impress your friends with your innovative ways.
  • Immerse yourself in product minutia that would make Aunt Gloria’s eyes glaze over and find ways to get excited about it.

    • “What’s in it for me?” you ask.

  • Feel that amazing energy that can be experienced only by being “in the loop”.
  • Enjoy the sense of contentment that comes from being “the first on your block”.
  • Feel the pride in being able to say that you knew him, her, or it when.
  • Revel in the attention you will receive because you are the “go to” guy or gal

    • It’s not an easy road and not everyone is up to the challenge but, those that have been there will tell you that the feeling of accomplishment that comes from helping your chosen product attain critical mass, will make it all worthwhile.

    Acknowledgments to E.M. Rogers (2003) and Lyons and Henderson (2005)

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