Mar
5
More Bite: More Shifting Paradigms
March 5, 2007 |
It used to be, when it came to being old and having dentures, keeping those suckers in your mouth while munching on solid food was pretty much the height of expectations. Well guess what these old folks want to do now! 
So if 30 is the new 50 then, by extension, 40 must be the new 60. I won’t ask where the old 30 and 40 disappeared to except to quote Wordsworth, or Brian Wilson; “The Child is the Father of the Man”.
Thanks to the well-heeled baby boom generation getting older really is getting better. If you’re trying to peddle products to boomers that perpetuate a petrified view of old age, you’re going to be the one with the premature gray hair. So how to resuscitate products designed for last generation’s elderly? Maybe you remove every reference to being old and hope no one remembers that “geri” is the root for old.
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