I have previously confessed a slight obsession with the home improvement shows on HGTV. Well it appears that HGTV and I have reached a crisis of values. On a recent episode of Sensible Chic the designers were creating a “gentleman’s study” as a surprise for someone’s deserving husband.
Entries from December 2006
Look at the Pretty Books !
December 19th, 2006 · No Comments
Tags: Random Thoughts
Apple is “Top Dog” with iPod
December 12th, 2006 · No Comments
As of September 2006 there had been a reported 67.4 million iPods sold worldwide along with 1.5 billion songs sold at iTunes. With more than 8 million iPods being sold each quarter, Apple is a force to be reconned with in the world of digital music players. In fact, just as Microsoft enters the fray [...]
Tags: Brand Communities
Brand Communities
December 6th, 2006 · No Comments
According to Muniz and O’Guinn “brand communities are largely imagined communities”. (2001 p.426) “They are explicitly commercial social collectives centered around a brand, not incidental contact with commercial space… Community is arguably the fundamental social relationship often used to describe relationship marketing.”(427) “Deprived of their social connections, the value of these brands to consumers would [...]
Tags: Brand Communities · Dissertation Days
Marketing: Victim of Its Own “ing”?
December 4th, 2006 · No Comments
I was recently paging through Everett Rogers’ classic “Diffusion of Innovations, 5th Edition” (Everett M. Rogers, Everett Rogers) when I bumped smack into the following passage: “Marketing” has a negative connotation in some academic circles because the term is narrowly construed as synonymous with manipulating human purchasing behavior for commercial advantage. Undoubtedly, marketing may sometimes [...]
Tags: Marketing Madness